Most issues I’ve come across aren’t copy related. They’re DNS and infrastructure.
For example, I recently checked a domain where SPF had 13 lookups. Limit is 10. Everything after that gets ignored, so the emails looked unauthenticated even though setup “looked fine”.
That kind of thing quietly kills campaigns.
This is what I typically help with:
- Fixing SPF, DKIM, DMARC so authentication actually passes
- Diagnosing domain issues (DNS, reputation, misconfigurations)
- Inbox placement problems (spam/promotions vs inbox)
- List hygiene and sender reputation
- Basic infrastructure review before campaigns go out
Background is technical (devops + cybersecurity), so I usually approach this from debugging first, not marketing theory.
If you’re dealing with weird email issues or things not performing as expected, comment what’s going on.