u/Express_Order2719

Brief: Lumio is a premium scented candle brand targeting women aged 25–40 who value slow living and intentional home aesthetics.

The challenge was creating a wordmark that felt warm and editorial. The solution was integrating a candle illustration directly into the letterform — replacing the U with a pillar candle and flame.

Typography: Cormorant Garamond Palette: Warm Sand, Soft Pearl, Obsidian Black

Would love honest feedback on the mark, typography pairing, and overall feel.

Rawthread is an independent streetwear brand targeting young men aged 16–24 who are into raw unfiltered self expression. The logo is a custom wordmark with a double line separator referencing stitching and thread — connecting the typography directly to the brand name.

Would love honest feedback on the concept and execution. Full case study on my Behance: behance.net/salmanansari189