Hi everyone!
I run a lot in the dark since my daughter came along 10 months ago. Lots of early mornings, late evenings! I'm sick of the reflective gear out there ...just doesn't cut it. Either it looks terrible, doesn't actually reflect well enough, or it's an afterthought slapped onto an already average product. My current high vis started peeling after three washes.
So I've started working on something. Lumos is a reflective running brand built specifically for night runners.. not just gear with a few strips of tape on it, but kit designed from the ground up to keep you visible and actually look good doing it.
Before I go any further with it, I genuinely want to understand what runners like you actually need. What do you use now? What frustrates you? What would make you feel truly safe running in the dark?
I've put together a short form (I've timed it myself, it's about 1min20s to complete!). As a runner trying to improve what's out there for us, it would mean a huge amount to hear from people like you.
Link to Typeform here: https://form.typeform.com/to/Qz9pmapN
No selling, no pitch. Just trying to build something the community actually wants. Happy to answer any questions or hear thoughts in the comments too.
PS This is my first time revealing I'm actually working on something, so definitely battling imposter syndrome! Any advice/words of wisdom/bad dad jokes are welcome too.
Thanks all!
Lots of love,
Jason <3