What does “clean beauty” even mean to you guys?
I’m genuinely confused by all the labels in the beauty aisle lately.
Every brand has some cute pastel packaging saying “clean,” “non-toxic,” “natural,” whateverrr and now I’m just standing there confused lol. Is it actually about ingredients? No fragrance? Eco-friendly stuff? Or is it basically just marketing at this point??
I’m curious what y’all personally think counts as “clean beauty” because everybody seems to define it differently.