My first post here. Looking forward to your replies.
I’m a journalist trying to start a media publication around Indian startups.
Thought it would be straightforward - track what’s happening, write about it, build an audience, make a dent.
But the more I research, the more I see - most startup content feels the same after a while.
Everywhere you look, it’s:
“X raised $Y million”
“Founder shares 10 lessons”
“How this startup scaled to 100K users”
But as a reader, I really keep wondering, who is this actually useful for?
Because if you’re not the founder, a lot of it feels distant.
And if you are building something, it still feels surface-level.
So I’m trying to figure this out before I build anything:
What do people in the startup ecosystem actually want to read about when it comes to startups in India?
Not what gets clicks for a day, but what you’d genuinely read till the end.
For example:
- Real breakdowns of why startups fail?
- Honest stories (not polished ones)?
- Behind-the-scenes of how things actually run?
- Or something completely different?
Curious what people here think; what kind of startup content doesn’t feel repetitive anymore?