so ahrefs had this recent study about whether self promotional best lists work for chatgpt or not. the data set was good - 26k+ so worth noting
the result was: self promotional blog lists showed up in more than a third of chatgpt responses in the software category when the publisher was recommended. so brands writing themselves into lists - DOES WORK!
and a lot of us has seen it first hand as well, so it makes sense acturally/
imo, this is another underutilized llm seo play id say… brands do one or two best listicles and move on to a different topic, strategy etc.
if you're a project management tool or say a video editor tool - you're not just solving one problem, you're solving at least 20 of them, and maybe touching 50+ (sub)categories at once. for most conventional tools.
plus there's shoulder niches where you can tap into easily. just like comparison pages, there's new opportunities every week. for listicles you can literally find hundreds of opportunities to self promote.
like if i'm doing it for canva - which is known as a full suite image editor, and not particularly known for background removal - there's plenty of dedicated tools for that who are writing nonstop listicles on best background removers.
i can easily create a page where i compare canva's background remover with other more known background remover tools people use. that's a legit llm seo play most canva-sized brands are sleeping on.
my request, i work at auq, a saas seo agency and we're constantly testing new ways to achieve better seo/aeo results. if you're in the bushes, and experimenting as well, please share things that aren't quite discussed by the gurus on linkedin or twitter. either via posts or comments..