Hi, I bought 3 months ago a 2025 Cayenne Coupe in the US.
It was a loaner with 5K miles on it. MSRP was 111K$ and I paid 95K$.
The car was already inspected and CPO certified but I got it removed to get the price reduced (initially the dealer wanted 100K$-ish)
I really love my car and it has almost the exact options I would have selected if I would have built it new. Also, where I live, coupe versions are not easy to find which made it an extra reason for me to buy it.
The dealer told me that I had an amazing deal as they only made 700$ on the car (seriously?) but they were OK with it because I purchased at the end of the month and they surely got incentives. I also did the financing with them.
After a few months driving it, I still love the car and have no regret at all but would have loved a sportier version.
I then found, out of state, several 2025 Cayenne Coupe S, with low mileage that were either demonstrator or loaner. They all are priced around -14% ; -15% vs MSRP.
And this is where I’m astonished… All dealers are telling me the same story that they can’t reduce their loaner price further because they are already loosing money (??!!!)
How can this be? I mean… MSRP is a suggested retail price. It’s not the price the dealer paid the car, right?
Furthermore customers who service their car do pay, somehow, in the hourly rate and parts mark-up charged, for the loaner the shop is offering them. It’s not free and it makes to me perfectly sense that a dealer has to pay for the depreciation of the car they are using for their customer, right? It can’t be free of charge for them, or?
Long story short:
- Do they take me for a fool when saying they made only 700$ and are even losing money when offering a loaner 3-5K miles at -15% MSRP ? Or am I missing something here and, in reality, they don’t have much margin on their car?
Finally, after 3 months and 2,000 miles driven, on top of them only offering -15% vs MSRP on a Cayenne Coupe S loaner, they are offering to trade my car in for 80K$ (when I paid, 2 months ago, supposed to be a great deal, ‘only’ 95K$)
What happened? Are all those dealer simply trying to take advantage of me?
What would be a reasonable ‘win-win’ deal?
Would appreciate if some of you have insights for me.
Thanks all!