I’ve been looking into the massive growth of Connected TV (Roku, Apple TV, YouTube on smart TVs, etc.), and it seems like a huge untapped market for a lot of us whose main content is vertical (TikToks, Reels, Shorts).
The problem is, vertical content looks terrible on a 65-inch screen. We usually just slap those ugly blurred bars on the sides, and viewers click off.
I'm a developer trying to scratch my own itch, and I’m building a tool that intelligently converts/reframes vertical videos into clean, native-looking landscape mode specifically for big screens (no blurred sidebars).
My question for you all: Is repurposing for landscape/CTV a big enough headache for you right now? Or could you offer it as an add on to the brands and make more? If a tool could automate this so you can monetize on big screens without re-editing alot, is that something you'd actually pay a monthly sub for, or is the "blurred sides" method good enough for your audience?
Appreciate any honest feedback!