One thing we’ve been noticing with new FMCG brands:
You might have a great product,
but in many areas, people simply don’t know your brand exists.
And without awareness, sales don’t really pick up — even if your product is already available there.
So we started exploring a simple idea:
What if you could make your brand *known* in a specific locality before trying to scale?
We’ve been building a small system where:
→ You pick a target locality
→ We distribute your campaign to users in that area through our app
→ Users can view your content via an Instagram post (shared through our account)
→ You get engagement insights + signals from that locality
This is especially useful for:
- New FMCG brands entering a market
- Existing brands expanding into new areas
- Products that are available but not yet recognized locally
We’re opening this up as a **15-day free pilot** for a small set of brands (we’ll select a few from those who fill the form).
Goal of the pilot:
→ Make your brand known in a target locality
→ Observe if awareness starts turning into real interest
→ Help you validate whether that area is worth investing in
We’re still shaping this, so would really value input: link is in comment (please upvote the link as well)
- If your brand is unknown in an area, how do you currently build awareness?
- What would make you confident that “people in this locality now know my brand”?
- Would you prefer paying for guaranteed exposure or actual engagement?
We’ve put together a short early-access form (no spam — just to understand fit and gather feedback). Link will be in comment as moderators don't allow it to put in the post itself.
Happy to share learnings openly if there’s interest.
Edit: I’m seeing that a few of my comments were removed by the moderator. I didn’t include anything inappropriate, so I’m a bit puzzled. Could you help me understand what was wrong?