anyone else noticed their SMS unsubscribe rate drop after changing up their strategy?
thinking about this a lot lately after we made some changes to how we run SMS for our store
we used to send campaigns constantly and just accepted that some people would unsub. thought it was just normal churn
switched things up a few months back and started being way more selective about when we send. leaned harder into the automated flows and pulled back on the manual blasts
unsubscribe rate dropped noticeably. like within the first few weeks
the weird part is revenue from the channel stayed pretty consistent. expected it to dip but it didnt really
using TxtCart which pushes you toward that flows first approach anyway so maybe the platform had something to do with it but honestly think the bigger thing was just sending less
curious if anyone else has tested this or if its just our situation