
Eurovision fans underestimate how important running order psychology is
Semi Final Running orders of 2022
As we near this year’s contest (literally just under 48 hours as i write this), i want to talk about how I honestly think Eurovision fans underestimate how psychological the running order really is.
People usually reduce it to “opening slot bad” or “closing slot good”, but I think it goes way deeper than that.
A song’s placement can completely change how it feels to viewers. An upbeat song can lose impact if it’s surrounded by similar high energy performances, while a slower emotional entry can either stand out beautifully or completely disappear depending on what comes before and after it. Even experimental songs can feel refreshing or confusing based on the pacing of the show around them.
Sometimes an entry isn’t actually weak, it’s just placed in a terrible context.
I also think you can kind of tell who Eurovision producers expect to do well based on where certain countries are placed. If you’re near the end of a semi final, you’re usually seen as one of the stronger contenders.
An example I specifically remember is acts like Hold Me Closer and Give That Wolf a Banana in 2022. Both were already considered favourites and both got very favourable late running order slots in their semi-finals.
Meanwhile opening the show or performing second still feels like a disadvantage, especially in the semis. Even though people say “the curse” isn’t real anymore, those positions still feel harder to qualify from because viewers are only just settling into the show.
You can also sometimes predict who’s going to get screwed by the running order itself. If there are three slower emotional songs back to back, the weakest one is basically dead on arrival because viewers mentally merge them together. But if you’re a memorable dance track placed between two ballads, that contrast alone can make you stand out more.
What makes it even more interesting is that the exact running order isn’t random. Countries only randomly draw which half of the semi-final they compete in, while the producers themselves decide the actual performance positions to create the “best TV show”.
Looking at this year’s running orders specifically, there are already entries people think have been helped massively by placement, while others feel like they’ve been thrown into difficult parts of the show.
I think casual viewers experience Eurovision very differently from hardcore fans. Most of us in the fandom have already heard the songs dozens of times before May, but casual viewers are processing everything live in one sitting. That means pacing, memory and emotional contrast become incredibly important.
There are songs I loved before the final that I barely remembered by the end of the night simply because they got swallowed by the flow of the show. On the other hand, some entries suddenly feel much bigger live because their placement gives them a real “moment”.
Especially now that the contest is so polished and competitive, I honestly think producers shape part of the emotional journey of the final through the running order itself.
Am I overthinking it, or do you think running order genuinely changes results more than people admit?