I've tried to make peace with GA4 for over a year now and i just can't. the UI is genuinely awful, building simple reports takes way longer than it should, and half the data looks off compared to what i was seeing in Universal Analytics. i know i'm not alone in this.
So what are people here actually using? i've heard of Plausible, Fathom, Matomo, Clicky but i don't know enough about any of them to make a decision.
Ideally i want something privacy-friendly (so i'm not dealing with consent banners everywhere), straightforward to read, and that gives me enough SEO-relevant data like landing pages, organic traffic, referrers etc. would be good to hear from people who've actually switched and what that experience was like