Graphic Designer Advice
I wanted to ask for advice on how to professionally approach presenting and building a visual identity system for a group of connected companies because I’m a bit stuck on the structure of the project itself.
The project consists of 3 connected brands that all work together within the medical tourism industry:
• The mother company / management company overseeing the whole experience
• The tourism/travel company mainly focused on medical tourism logistics and travel coordination
• A dental care brand with branches in 3 different countries
All 3 companies are interconnected and work together to bring patients through the full journey from travel and coordination to treatment and care.
My confusion is mainly in:
• how to structure the visual identity system
• how connected the brands should visually feel
• whether the parent company should dominate the system
• and especially how to PRESENT this in a professional identity presentation without it feeling like 3 random separate brand projects stitched together.
Would you approach this as:
• one master brand with sub-brands?
• an endorsed brand system?
• or three independent identities with shared visual DNA?
And when presenting it, would you:
• start from the ecosystem/brand architecture first?
• present the mother brand fully before the sub-brands?
• or show all 3 identities evolving together?