I’m Chinese and saw this today — thought some international fashion brands here might find it interesting
I’m a local Chinese guy and got this ad pushed to me today while browsing:
https://mp.weixin.qq.com/s/KjUasrB3pMrBcQKCtL8-Tg
It’s from Poizon (得物) — probably one of the biggest sneaker/streetwear/fashion marketplaces among Chinese Gen Z users right now.
I realized many people outside China probably don’t even know this ecosystem exists, so I thought I’d share it here.
The ad basically says they’re recruiting overseas brands and offering:
- global direct shipping
- lower barrier entry into China
- no Chinese company/entity required
- access to a huge young consumer base
What’s interesting is that China’s internet ecosystem is really fragmented compared to the West.
Outside China, people mostly think about:
- Amazon
- Shopify
- StockX
But in China, apps like Poizon have their own entire culture/community around sneakers, fashion, collectibles, and trend consumption.
Anyway, not affiliated with them or anything — just thought some people here might genuinely find this interesting or useful.
Typical Chinese internet moment though:
They used an enterprise WeChat QR code as the main contact method, which I realized most overseas people probably can’t even use easily 😂
China’s internet ecosystem can be pretty confusing from the outside lol.
If anyone actually wants to explore it and gets stuck because of language/platform stuff, I can probably help explain some things.