u/Empty_Outcome259

Hi all. I’m seeing a strange trend in my ga4 that led to some uncomfortable conversations. Sessions and users have increased from sub 1k to over 5k monthly but engagement has dropped from 45 seconds to 7,6,5 or sometimes even 0 seconds.

Two years ago that’s a bot problem to me. Now, maybe it’s a bot opportunity. I think that’s LLMs crawling or at least in part.

Has anyone seen something similar and how did you find answers? I’m using Claude and trying to unpack direct traffic and exploring server side traffic. Still don’t feel like I have a solid answer…