u/Empty-Telephone-6214

Hey all, looking for some advices from people who’ve dealt with similar clients.

I’m managing social media (IG + FB) for a local dental clinic for about 5 months now. I built everything from scratch: graphics, content, visual direction, tone of voice, and a basic strategy focused on awareness and trust, i even have to write dentist's topics because they dont have time for it. The quality and consistency are significantly better than what they had before.

The issue is I’m hitting a hard ceiling on the client side.

They consistently refuse to:

⚡ add a proper cookie consent banner (they’re using Google Analytics)

⚡ improve website UX (their texts are long, repetitive, extremly high number of keywords in texts, clearly written for SEO, not humans..and its very generic, literally they made many texts with chat gpt to follow SEO rules from 2015)

⚡ adjust even basic visual elements (e.g. they use a very outdated, plain grey popup for announcements and don’t want to improve it because “it’s enough” and dont wanna pay for plugin)

⚡ use any analytics tools (they think heatmaps are useless and slow the site down)

Content-wise:

⚡ I have to repeatedly ask for any photos or videos

⚡ the usual response is that they don’t have time because they’re fully booked with patients

⚡ they send something 1 to 2× per month, but a lot of the materials I get are not really usable, i have to edit much

⚡ they don’t want to be photographed or filme much also doctor only with mask, no face (even 10 second clips)

⚡ they won’t agree to even minimal content sessions (I suggested 15 mins once a month, no patients involved)

⚡ they think authentic content looks “unprofessional” and prefer stock images

⚡ their argument: “it’s a small local market, small city around 35k, people don’t care anyway”

From my perspective:

⚡ in healthcare, trust: everything, and authenticity plays a big role

⚡ you can have “SEO text,” but if UX sucks, conversion suffers

⚡ without proper inputs, it’s hard to actually improve performance

So in practice:

✨ I can keep content and communication at a solid level

✨ but most strategic improvements never get implemented

❓ ❓ My questions:

1. At what point do you stop pushing and just work within client limitations?

2. How do you handle content when the client refuses to be visible at all?

3. Would you continue this kind of collaboration long-term, or see it as a red flag?

4. How do you draw the line between your responsibility and the client’s responsibility for results?

Appreciate any honest input, especially from people who’ve dealt with “low involvement” clients like this.

Thank you!! ✨

Hey all, looking for some advices from people who’ve dealt with similar clients.

I’m managing social media (IG + FB) for a local dental clinic for about 5 months now. I built everything from scratch: graphics, content, visual direction, tone of voice, and a basic strategy focused on awareness and trust, i even have to write dentist's topics because they dont have time for it. The quality and consistency are significantly better than what they had before.

The issue is I’m hitting a hard ceiling on the client side.

They consistently refuse to:

⚡ add a proper cookie consent banner (they’re using Google Analytics)

⚡ improve website UX (their texts are long, repetitive, extremly high number of keywords in texts, clearly written for SEO, not humans..and its very generic, literally they made many texts with chat gpt to follow SEO rules from 2015)

⚡ adjust even basic visual elements (e.g. they use a very outdated, plain grey popup for announcements and don’t want to improve it because “it’s enough” and dont wanna pay for plugin)

⚡ use any analytics tools (they think heatmaps are useless and slow the site down)

Content-wise:

⚡ I have to repeatedly ask for any photos or videos

⚡ the usual response is that they don’t have time because they’re fully booked with patients

⚡ they send something 1 to 2× per month, but a lot of the materials I get are not really usable, i have to edit much

⚡ they don’t want to be photographed or filme much also doctor only with mask, no face (even 10 second clips)

⚡ they won’t agree to even minimal content sessions (I suggested 15 mins once a month, no patients involved)

⚡ they think authentic content looks “unprofessional” and prefer stock images

⚡ their argument: “it’s a small local market, small city around 35k, people don’t care anyway”

From my perspective:

⚡ in healthcare, trust: everything, and authenticity plays a big role

⚡ you can have “SEO text,” but if UX sucks, conversion suffers

⚡ without proper inputs, it’s hard to actually improve performance

So in practice:

✨ I can keep content and communication at a solid level

✨ but most strategic improvements never get implemented

❓ ❓ My questions:

1. At what point do you stop pushing and just work within client limitations?

2. How do you handle content when the client refuses to be visible at all?

3. Would you continue this kind of collaboration long-term, or see it as a red flag?

4. How do you draw the line between your responsibility and the client’s responsibility for results?

Appreciate any honest input, especially from people who’ve dealt with “low involvement” clients like this.

Thank you!! ✨