u/Emilykennedy-

Our new CMO joined last month, one of her first asks was to make AI search visibility a top-line metric alongside organic and paid.

So I had to dig into it. The issue I’m running into is it feels like a statistical proxy at best, not fully reproducible, no official or authoritative definition. Most tools seem to just define their own version and run with it.

Curious how you see it. Is this basically a vanity metric, and the CMO is just pushing AI into the workflow to show progress?

Saw that SEJ piece about shorter, tighter pages showing up more in ChatGPT and honestly… yeah, that kinda makes sense.

I don’t know. Maybe we all got trained by Google to make every page massive.

Like if the topic is “best CRM for small business,” suddenly the page has to explain what a CRM is, who needs one, 17 use cases, pricing, implementation, mistakes to avoid, FAQs, comparison tables, and a conclusion nobody reads.

Half the time I’m just trying to answer one thing and the page is acting like it’s writing a book.

For ChatGPT, I can see why that might be messy. It probably wants a clean answer to a clean question. Not some 4,000 word page trying to rank for every keyword variation under the sun.

Also maybe this is why random Reddit threads keep getting pulled in. Someone asks a specific question, someone gives a specific answer, done.

I’m not saying long content is dead or whatever. That take is always annoying.

But are people still making those giant “ultimate guide” pages because they work, or just because that’s what SEO tools keep telling us to do?

Anyone tested smaller pages that only answer one very specific thing?