Hello,
I’m fairly new to SEO and recently started working with two local service businesses, one moving company and one roofing company, as part of a 3-month local SEO case study.
To be clear, this case study is focused mainly on GBP optimization and local visibility, not a full traditional SEO campaign at this stage. The goal is to improve their presence in the local map pack, increase GBP views and calls, and document the progress using local falcon before-and-after scans.
I’m doing the work at no cost so I can build my portfolio, track the process, and use the results as a case study for my website.
Here’s what I’ve done so far:
Google Business Profile Optimization
I’ve fully optimized both Google Business Profiles, including categories, services, descriptions, and general profile cleanup.
GBP Posting Schedule
I’m posting to each profile every Monday and Friday. I started this about 3 weeks ago.
Review Generation
I created review postcards with QR codes that link directly to each client’s Google review page. Thinking about texting customers within 24 hours on services rendered with a QR code as well.
Visual Content
I’m adding fresh photos to the profiles every week.
Basic On-Page Alignment
I’ve made sure the websites support the GBP strategy by aligning the page structure, service hierarchy, and content with the categories and services listed on each profile.
Citation Management
I’m currently working on getting both businesses verified through data aggregators and cleaning up NAP consistency across the web.
Next Steps
Since this is a free GBP-focused local SEO case study, I’m not focusing on backlink building right now. If either client decides to continue on a paid retainer after the 3-month period, I would likely expand the work into a broader SEO campaign that includes link building and additional website/content work.
My Question
For those of you with local SEO experience, is there anything critical I’m missing on the GBP/local visibility side that could help maximize views, calls, and map pack visibility during this 3-month window?
I’d really appreciate it.
Thanks!