Analogy conscious self
Your mind is like a meeting taking place in a room.
Different processes are the people in the meeting - eg impulses, fears, desires, habits, memories, values etc etc
One part argues for comfort and another for discipline, another focuses on consequences, another remembers past regret etc.
I think most people believe there's a seperate "self" also sitting in the room - listening to all of this and then making the final call.
But I'd argue there is no seperate listener inside the meeting at all - the self is the meeting.
The conscious experience of being "me" is what it feels like when all of these processes are integrated into a single perspective.
Multiple processes are attempting to pull behaviour in different directions - which makes deliberation feel effortful. When a decision is finally made consciousness experiences "I decided."
So you experience the outcome of the meeting from the inside, but you don't stand outside the meeting designing every participant, assigning motivational strengths, or choosing which arguments feel most persuasive in that moment.