Like most of us, I was sending thousands of mails, LinkedIn DMs, X DMs to a lot of people who are launching their product on Product Hunt, who are getting into YC etc.. till last month..
And was hardly able to get 3 to 4 clients monthly
Recently I came back. Now what I do is, instead of reaching a thousand people, I just reached out to only 16 people, and you won't believe: 4 out of these 16 got converted, and now I am working with them.
The issue is not about reaching a lot of people now, because every person who is providing any service or selling their sales is reaching out to your ICP in different ways through:
- mails
- X
- Insta
etc..
But now the moat is not reaching a lot of people, but it's more about reaching people who actually need your product or service right now.
So I figured out how to find those actual people who are actually looking for the service which I was providing using Traxy AI, who were talking and engaging on the pain points which I am trying to solve.
The result was crazy. I texted, and within a few minutes they took time to respond, and we had very good conversations in the chat itself and then got on a call and onboarded them. What I learnt is that reaching people who actually need is more important than reaching people and trying to sell, even if they need your product or service right now or not.
My learning: better to reach people who need your product and service instead of reaching out in bulk.