General store model. Testing 5-8 products weekly. Found out the hard way that creative quality matters more than product choice sometimes.
Old workflow per product test: order sample or use supplier images if desperate, basic photos 2 hours, 3-5 ad creatives in Canva 3 hours, ad copy 1 hour, launch. Six hours per test. When you're testing 5-10 products a week, that math doesn't work.
Built an AI tool that generates product videos, ad images, and copy from just a product description. Cut it down to: paste description 1 minute, AI generates 8-10 variants 10 minutes, pick winners and launch 5 minutes. Fifteen minutes total.
The real win isn't just speed. I launch with 8-10 creatives instead of 3. Usually one of them outperforms the rest by 2-3x CTR. More volume means better odds of finding the winning angle.
Tradeoff: AI creatives work great for testing but I still reshoot winners with real photography before scaling. The AI stuff gets the initial data, real photos get the long-term ads.
How many creatives do you usually launch per test? Supplier images or your own? What's your kill threshold vs scale threshold?
Context: general store, mostly AliExpress sourcing, Facebook ads primary.