Has anyone successfully partnered with newsletters? What actually got them to say yes?
I just shipped Latitude, a transparent location sharing app that notifies you when someone checks. I'm trying to reach parents of teenagers, and I think partnering with parenting newsletters could be a solid channel.
For those who've done this successfully:
- What did you say in your outreach that actually got a response?
- What made the partnership appealing to the newsletter owner... promo code for their audience, revenue share, flat fee?