- Target High Income Homeowner’s Zip Codes
With Facebook you can target different zip codes
We pull data from different sites about which areas have the highest income + home value, then we only target the people that can for sure pay for services.
- We do not give “Quotes”
- Saying “Get a FREE Quote” is boring so we repackage it
- We still go out & quote jobs but we do not say we are coming to give you a quote
- For example instead of saying “Get a FREE Quote” we say “Get a FREE Tree Safety Inspection + a FREE Yard Cleanup when we’re finished” or “
- We have a good offer + reason why
We use time guarantees paired with a discount (Ex. 10%)
We give the lead a reason why we are using this offer right now (Ex. We’re offering 10% off because we recently added another crew and want to fill their schedule quickly.) OR “Get a FREE Storm Damage Assessment + Priority Scheduling Before the Next Storm Hits.
4. We treat the first 3 seconds of the ad like GOLD
The first 3 seconds of the ad is the main predictor of if someone will watch the ad
We pack the first 3 seconds with big tree falls, trees swinging, workers climbing etc.
5. We do not compete on price
We do this by being different than the competition
We add in on budget & on time guarantees, we build a brand with ads, we add in other low effort + high value services in our ad campaigns etc.