u/Educational-Ear6898

We’re based in NZ however our clients operate globally and are still seeing growth in organic clicks and engaged sessions across a number of clients over the past few months.

Worth noting upfront:

• We’re excluding bot traffic and noise (GA4 + filtering + server-side checks)
• Looking at engaged traffic, not just raw clicks
• SEO approach is best practice (technical + content + structured data, not scaled AI content)

At the same time, most global commentary suggests organic traffic is flattening or declining with AI Overviews and zero-click behaviour increasing.

Just keen to hear what others are seeing and what they have observed where traffic has eroded at a greater rate.