u/EdenAza10

Hi all, i’ve been offered an Account Director role at a media planning and buying agency. Really excited but also a bit nervous about what the step up actually looks like in practice.

I know the technical side well, channel planning, campaign management, knowing offline and online channels, but I’m aware the AD role is less about doing and more about leading, managing client relationships and thinking commercially.

For anyone who has made this transition, what actually changed day to day? What do clients expect from an AD that they don’t from an AM? Any habits or mindset shifts that made the difference early on? And honestly, what do people wish they’d known going in?

Any advice appreciated!