I've taken a considerable amount of Sh#t for this belief, but I'm standing on it.
When the economy is booming. The sales cycle for our agency can be short - about a week on average.
These days, the sales cycle is closer to 6 weeks from first contact to inked contract. It can be brutal since hot leads turn cool when decision-makers sit on a proposal or need to "think about it."
What are you doing to shorten the sales cycle?
We have the budget for a modest PR effort, but I feel the industry standard is to wait until our FinTech service is more developed, since we only have one opportunity to make a first impression.
I receive solicitations almost daily. I’ve spoken with a few of these services, and none of them impressed me. Some told me “no charge until you sign a client,” but later mentioned that there is a “set-up fee.”
In other cases, it seemed apparent they’re presenting the same few “leads” to multiple agencies, which diminishes my investment in their services.
Is anyone seeing a reasonable level of success with Lead-Gen services?