Which tool do you use to manage your content planning?
I’m a self-taught digital marketer running a small agency, and I’m looking for some advice on streamlining my service delivery.
I’ve been running into inconsistencies when trying to align specific content pillars with their actual performance metrics. Currently, my KPI tracking is a very manual process because I haven’t found a tool that integrates seamlessly across all social platforms while remaining organized by pillar.
For those of you managing multiple accounts:
- How do you structure your content planning to ensure you stay true to your pillars?
- What is your workflow for tracking KPIs without spending hours on manual data entry?
- Are there specific tools or custom dashboards (Looker Studio, Airtable, etc.) that you’ve found which integrates easily to many social platforms and actually work for multi-client management?