u/Dull-Landscape-4764

How do you price and structure work when the client has internal resource but no strategic direction?

I work with professional services and B2B firms on social media and perception. Most of my clients are full management retainers but I’ve got an enquiry from a construction company that’s a bit different.
They have a small office team with capacity to create and post content.

They have raw material (professional project photography and video).

What they don’t have is a framework, a strategy, or anyone senior enough to shape it with my expertise.

So they don’t need full management.

But pure training and handover won’t hold because they’ve tried executing without direction before and it fell apart as it was inconsistent and they donthave the expertise.

A few things I’m trying to work out:
- What’s a fair price for a 6 year property/construction company like this?
- What’s a reasonable monthly consulting retainer when you’re not doing execution, just strategy and oversight?
- Has anyone structured something similar and if so what worked and what didn’t?

Main concern is that if results are poor because the team doesn’t execute between calls, I carry the reputational risk even though the execution isn’t mine. How do you protect against that contractually or commercially?

How do you price and structure work when the client has internal resource but no strategic direction?

I work with professional services and B2B firms on social media and perception. Most of my clients are full management retainers but I’ve got an enquiry from a construction company that’s a bit different.
They have a small office team with capacity to create and post content.

They have raw material (professional project photography and video).

What they don’t have is a framework, a strategy, or anyone senior enough to shape it with my expertise.

So they don’t need full management.

But pure training and handover won’t hold because they’ve tried executing without direction before and it fell apart as it was inconsistent and they donthave the expertise.

A few things I’m trying to work out:
- What’s a fair price for a 6 year property/construction company like this?
- What’s a reasonable monthly consulting retainer when you’re not doing execution, just strategy and oversight?
- Has anyone structured something similar and if so what worked and what didn’t?

Main concern is that if results are poor because the team doesn’t execute between calls, I carry the reputational risk even though the execution isn’t mine. How do you protect against that contractually or commercially?