How do you actually evaluate a designer’s work beyond surface aesthetics?
I’ve been thinking a lot about how we judge design quality, especially in hiring or portfolio reviews, and it feels like we often default to gut reactions or visuals that “look good” at first glance. But that doesn’t always reflect deeper thinking, process, or long-term usability, and I’ve seen both amazing thinkers get overlooked and flashy work get overvalued. As a mid-career designer trying to refine my own portfolio, I’m curious how others approach this: what signals do you look for that tell you a designer really understands their craft beyond aesthetics? Do you prioritize process breakdowns, problem framing, or real-world impact, and how much weight do those carry compared to visual execution? Also, how do you avoid bias or flawed judgment when reviewing someone’s work quickly, especially under time pressure? Would love to hear how different people balance intuition vs structured evaluation