u/Don_Neri

Question for anyone here who blogs about state or local politics:

Have you tried short-form video for the same beat? I'm building a platform (Aebly Media) that's basically state political news in TikTok format, and I keep meeting bloggers who'd be perfect for it but have never touched video.

What's stopped you? Time, gear, comfort on camera, something else?

reddit.com
u/Don_Neri — 14 days ago

Newsletter folks — has anyone here made the jump to short-form video as a distribution channel?

I'm building Aebly Media (per-state political news, video-first) and recruiting one creator per state. Most of the people I think would be great at this are newsletter writers who've never tried video.

Curious if anyone here has tried, what worked, what didn't, and what would've made the leap easier.

Also doing a Zoom May 14 if anyone covering state politics wants to hear about the model. Comments for the link.

reddit.com
u/Don_Neri — 14 days ago

Hey,

I read a lot of state-politics Substacks (Carolyn Fiddler, Paul Queary, the Oregon Way folks). Most of you have great writing and small but loyal audiences.

I'm building Aebly Media — short-form video version of what you do, but state-by-state. Looking to recruit one anchor per state and I think a few of you might be a fit, even if you've never done video.

Hosting a small Zoom May 14 to walk through the model and answer questions. Comp structure includes base retainer + per-view pay + brand deal cut. Not a pitch fest — actual conversation.

Link in comments. Feedback on the model also welcome.

reddit.com
u/Don_Neri — 14 days ago

Hi r/journalism,

I'm building a platform called Aebly Media — short-form video news, one anchor per state. The thesis is that 80 million Americans don't vote because nobody covers state politics in a format they'll actually watch. Working on it from the ground up, not a legacy media spinoff.

I'd really value honest input from people in this sub:

  • Where does this go wrong? Editorial integrity questions, comp issues, etc.
  • Anyone here laid off in the last two years interested in talking about state-level coverage in a different format?

Hosting a Zoom May 14 for serious folks. Small group on purpose. Link in comments if interested.

— John

reddit.com
u/Don_Neri — 14 days ago

Hey all,

Co-founder here. Building Aebly Media — short-form political news, one creator per state covering their governor and senators. TikTok/Reels-style.

Trying to nail the comp model before launch. Currently thinking: small base retainer + per-1K-views pay + 70/30 brand deal split (creator favorable). Would love a gut check from people who actually do this.

What's the dealbreaker for you when a new platform pitches you? What's the comp structure that would actually get you to commit?

Also — hosting a small Zoom May 14 if any state-focused creators want in. Link in comments.

reddit.com
u/Don_Neri — 14 days ago