u/Doht11

Been thinking about this after a few conversations this week.

Agencies and solopreneurs keep asking me:

· "Why are my open rates dropping?"

· "Why am I landing in spam?"

· "Why can't I scale past 5k emails a month?"

And almost every time, the answer isn't their copy, offer, or targeting.

It's infrastructure.

They're running 10+ campaigns through 2 Google Workspace inboxes. No warmup. No rotation. No reply routing. Then they tweak the subject line for the 12th time and wonder why nothing changes.

Not saying strategy doesn't matter. But at a certain volume, infrastructure is the ceiling.

Curious where others land on this:

1. What's been your biggest "oh, that was infrastructure, not copy" realization?

2. At what volume did you realize you needed to rebuild your sending setup?

3. Anyone intentionally keeping volume low to avoid infrastructure complexity?

Not selling anything,just genuinely interested in how people are thinking about this split.

Running cold outreach across both email and LinkedIn at the same time has been interesting. Most people I talk to treat LinkedIn as the "nice to have" maybe 10–20% of their volume, mostly connection requests and a follow-up message if someone doesn't reply to email.

But I've been testing the opposite approach lately: LinkedIn as a primary channel for specific ICPs (especially directors and above, or anyone who doesn't live in their inbox).

Two things I'm seeing:

1. Positive reply rates are often higher on LinkedIn, lower volume, but higher intent. The asymmetry seems to work in your favor if you're targeting a tight ICP.

2. The operational lift is different not harder, just different. You're managing connection limits, avoiding "too many actions" flags, and reply routing gets messier because replies come in as DMs, comments, or connection acceptances.

The email side is solved for us,warmup, rotation, deliverability, reply routing. LinkedIn still feels more manual.

Curious what others are doing:

· Are you treating LinkedIn as primary, secondary, or not at all?

· What's your max volume per account per month?

· How are you handling reply routing across email + LinkedIn in one place?

Not selling anything,genuinely trying to benchmark what's working for others at scale.