What’s up with TW/Lava Records’ marketing?
TLDR: Lava doesn’t really know how to market TW when they release completely unrelated songs in the middle of an album rollout
This post needs a spoiler tag because I’m mostly referring to Lava just having TW release random songs in the middle of an album rollout, and completely at random. The live version that we heard of You Oughta Know is suddenly dropped on streaming (at least midnight Friday for me and others in the US, I know this because I’m seeing people in timezones that are already past midnight listening to it).
I have never seen a label seem to prioritize the band going in other ventures (which is fine on its own) in the middle of an album cycle, then proceed to put the bare minimum into marketing in said areas (for example we didn’t even know what Hero In Me’s deal was until very very recently through a completely different “leak”).
Sorry for the long post, what are y’alls thoughts?