I wanted to share something I experienced recently that feels bigger than just one role.
At the start of this year, I picked up an additional engagement 3rd OE. Over the next few months, I watched the company systematically automate large parts of their marketing and operations using AI agents.
Workflows that previously needed multiple people were consolidated into a single system. As that matured, my role was phased out with notice. This isn’t a one-off. I’m seeing more small and mid-sized companies move fast in this direction: • consolidating tools • automating execution • reducing dependency on manual ops
The shift is clear: Execution is getting automated. Owning the system and the revenue logic behind it is becoming more valuable. For those of us in analytics, marketing ops, and attribution: the question is changing from
“how do we do this work?” to “how do we design systems that do this work reliably?” Curious how others are seeing this play out.