
I've been working on a series for God of War Ragnarok. Basically, I'm going through a series of side bosses (Berserkers) and completing them without any upgrades and on the highest difficulty. It's a dumb challenge I like to do with the games I love but they've been very hit and miss. I decided to change my titling and thumbnail template a touch for the final Berserker and used the A/B testing feature for the first time. The cringy "I fought king Hrolf with no upgrades so you don't have to" title, along with the more intense looking thumbnail design won. I went from 50-700 views with my older videos to several thousands with the final video in a week. Given I had never used the A/B testing feature before, did using it "reward" me with 65k impressions and views or did the A/B actually do its job? It's such a radical change, I wasn't sure what to think of it.