u/DeliciousWin4649

One thing I continue to wonder about is how many of the challenges to selling during the early-stage start-up stage can be attributed to momentum rather than anything else. It’s not necessarily a bad product or bad messaging, but rather too many small breaks in the process, such as responding late, letting follow-ups slide, changing priorities every couple of days, restarting all your outreach efforts completely, and not being in a rhythm long enough to learn from what’s working. It seems that most founders are often quick to assume that the poor results they’re experiencing indicate they need a new sales strategy or maybe an entirely new product, when in reality there may not be any consistent rhythm to build upon in order to create a compounding effect from their efforts. I’m interested in hearing how others think about this: have you ever experienced the situation where the real issue which has been holding back sales was not related to your offer or copy, but rather the stop/start nature of your outreach?