u/Defiant_Annual8492

Hi everyone, I’m an indie developer who recently launched a productivity iOS app, and I’m currently trying to grow users with zero budget.

I’ve started posting short-form videos on TikTok and Instagram to promote the app, but so far the results haven’t been great—low retention, low likes, and not much engagement.

Right now I’m trying to learn by studying high-performing videos, but I feel like I’m missing some fundamentals on what actually makes a short video work.

If you’ve had success with short-form content or know good resources (guides, creators to follow, frameworks, etc.), I’d really appreciate it if you could share. Thanks!

Hi everyone, I’m an indie developer who recently launched a productivity iOS app, and I’m currently trying to grow users with zero budget.

I’ve started posting short-form videos on TikTok and Instagram to promote the app, but so far the results haven’t been great—low retention, low likes, and not much engagement.

Right now I’m trying to learn by studying high-performing videos, but I feel like I’m missing some fundamentals on what actually makes a short video work.

If you’ve had success with short-form content or know good resources (guides, creators to follow, frameworks, etc.), I’d really appreciate it if you could share. Thanks!