I’ve looked at a lot of small business pages and the reason they are not getting a lot of reach and engagement on their content is because they don’t give the viewer a reason to keep watching. The content does not hook them, so they just scroll past it.
And then people also assume if they just keep posting more and more or come up with some brilliant idea their content will hit, but a lot of the time the real issue is just that the message is too vague and doesn’t feel specific to the person reading it. When the post feels more direct and actually sounds like it’s talking to a real problem someone has, it usually does a lot better without changing much else.
It’s simple. A Reel needs to have good visuals, a strong hook, and talk about a clear problem while giving a genuine solution to it, which is going to keep the viewer interested to watch the whole video, and then a strong call to action at the end. And don’t always make it salesy, just sometimes.
If anyone wants, I can take a look at their page and point out what’s holding them back from growing, no charge, only for a limited number of people