Built a free tool to find truly circular products & would love this community's feedback!
Long time lurker…
I work in circular fashion and I've been increasingly
frustrated watching brands slap "sustainable" on
everything with zero proof. Especially in baby
products and beauty where parents and consumers
really need accurate information.
So I spent the last few months building a tool that
tries to objectively score brands on:
- Materials (are they actually recycled/organic?)
- Circularity (can it be resold, repaired, composted?)
- Supply chain transparency (do they name factories?)
- Packaging sustainability
It's completely free and I'm not trying to sell
anything. I genuinely just want conscious consumers
to have better information.
It's still early and I know it's not perfect. Some
scores might be off and I'm constantly improving
the methodology.
Honest question for this community:
- What do YOU look for when verifying sustainability claims?
- Are there brands you'd want scored that aren't on there yet?
- What am I missing in my scoring criteria?
Would genuinely appreciate brutal feedback 🌱
terrali.co