u/Decent-Emergence

Hello. I recently purchased a Hyundai i30 2013 here in Norway and its been great so far. The only thing that has me a bit concerned is the fact that the road noise is deafening. Its loud and I'm pretty sure it comes from the tires and their contact on the road. On highways primarily this becomes an issue.

I guess my question is: is this just normal with this model of vehicle? Is it expected to be a generally loud "tin can" car? Also, my tires are not that old. 2018/2022 on separate axels.
Could it be something else? And are there any feasible ways to reduce the noise heard in the car?

thanks,