Question for the makers here who do markets and fairs regularly.
I’ve been talking to a handful of artisan vendors — jewelry, ceramics, soap, art prints — and one thing keeps coming up: keeping in touch with customers between events.
Someone buys a piece at a March fair, falls in love with it, and then has no easy way to know you’ll be at a fair across town in August, or that you just dropped a new collection.
Most makers I’ve talked to are stuck with IG, where the algorithm doesn’t show posts to most followers anymore, or an email list nobody opens.
I’m working on a tool aimed at this niche and want to make sure I’m building something that actually fits the workflow. Honest takes welcome:
- What’s your current way of staying in touch with customers after they buy at a fair? Email list, IG, nothing?
- Have you tried any tool for this, like Mailchimp, Square Marketing, Constant Contact, or an Etsy newsletter? What works, what doesn’t?
- When you announce a new market date or a new piece, where does it go? IG story, email, personal text to past buyers?
- What’s the smallest improvement that would make the “keep customers coming back” side of this easier?
Happy to share what I’m building if anyone wants to compare notes in the comments. Mostly trying to learn from people who actually live this on weekends.