u/DavidPooleWrites

Websites are far from dead

But how do people contact you

Do you find coaches are marketing a lot with their personal stories?

I find it odd

In fact - I’ll go as far and say it’s bizarre

“ I went through this …

… here’s what I learned “

I know coaches are being taught to

- be vulnerable

- people buy the story

- share your journey

… but it ends up with no action. It creates little movement.

It’s bizarre because, the story is about the coach, not the client. The outcomes are often vague and the reader isn’t given a path forward.

I see coaches getting attention but converting it into nothing

Free coaching calls sound generous.

But the truth is, they frequently put both people in the wrong position.

The person booking it is trying to work out if they’re being sold to.

The person hosting it is deciding whether there’s something to sell.

And it creates a noticeable tension - usually felt but not spoken.

So instead of a proper discussion, you get polite answers, held-back problems, without seeing the full picture. If you want a better conversation, remove the hidden agenda.

Be clear why you’re speaking.

Or don’t have the call.

https://goingbeyondtheillusion.com/

It’s common question that coaches are asking why are there leads not converting into buyers and a lot of people will go straight to looking at the offer.

The right thing for you to do is to ask yourself two questions

1. What was the one thing that made the person become a lead?

2. What did the person have to do to become the lead?

I’ll give you an example.

Question 1 answer: they saw an offer of a free guide on social media

Question 2 answer:

They said on the social media post, I could contact them. So I sent them a private message asking for their email address. In return they sent their email address. And I sent them the free guide

What we can deduce is the post on the social media platform worked to get a response. And the prospect made contact on at least two occasions.

The first occasion to raise their hand to say that they were interested, and the second occasion was to handover their email address inside the private message.

So at this point we can safely argue. The prospect had enough interest concerning the free guide.

But that’s it

We don’t know anything else

And where coaches go wrong is that they start making assumptions.

We need to find out if

- The email we sent was read

- Whether the prospect took any action from what was given in the email

- Did they enjoy it?

- Did it meet their expectations?

- Did it do too much?

The usual starting point for Marketing is “ how do I find a clients?” and for the best majority of people in business and I will include marketers, is where they began

But classical Marketing doesn’t start with the advert

And that’s what you’re doing when you’re saying how do I find more clients?

Perhaps you will discuss different types of social media platform, a new website of funnel, maybe a new messaging, and different types of advertising

Real Marketing starts with you being the ambassador for the client.

1. Forget your business.

2. Close your eyes.

3. And imagine yourself in a huge room.

4. Full of your ideal clients.

5. And they are all there because they trust you.

They trust you because you understand them like nobody else.

That’s real, Marketing.

This is where it all starts

—-> it’s not pain points. It’s not trying to find what keeps people awake at night. And though finding a group of people with a problem that you can solve is important. As ChatGPT would say. Thats surface level.

For me really good Marketing can involve a strong level of activism. It doesn’t mean that you have to throw stones at a competitor. But you really do need to be the number one supporter of your client.

Whether they are suffering from a medical issue.

Or they just love great food on a Saturday night

Oh, of course this is Subreddit for coaching, your client needs some form of transformation

Be the ambassador

You can check out my services by clicking this link

Goingbeyondtheillusion.com

When we are making our Marketing literature, we often focus on what makes people say yes

Have you ever asked the question?

What makes people say no thank you to your offer