Hi everyone,
I recently published an unofficial companion app for Brawl Stars on Google Play. The app was focused on stats, builds, tier list style information, and strategy tips. It was not a game, not a box simulator, and not an attempt to impersonate Supercell.
However, Google Play suspended the app. The notice says the issue is related to the Enforcement Process policy and mentions several store listing areas: launcher icon, short description, full description, featured graphic, screenshots, and hi-res icon.
I understand that my metadata and visuals may have used the Brawl Stars brand too prominently. The app name was “Brawl Meta: Tier List”, and the description mentioned Brawl Stars and related keywords many times. I also understand that a disclaimer alone is not enough if the overall presentation looks too close to the original IP.
What confuses me is that there are many other apps on Google Play using names like “Box Simulator for Brawl Stars” or similar, with millions of downloads and very similar visuals. I know this does not mean my app is compliant, but it makes it hard to understand where the line is.
I am considering submitting an appeal where I say that I am willing to:
- change the app name;
- rewrite the short and full descriptions;
- remove repeated brand references and keyword-style wording;
- replace the launcher icon, hi-res icon, featured graphic, and screenshots;
- make the unofficial and independent nature much clearer.
My questions:
- Is it worth appealing a suspension like this, or should I just create a new app with a new package name?
- How risky is it to create another unofficial companion guide for the same game after this suspension?
- How much can I mention the original game name in the store listing without triggering policy issues?
- Should I avoid using “Brawl Stars” completely except in a disclaimer?
- Has anyone successfully appealed a similar Google Play suspension?
I want to fix this properly and avoid putting my developer account at risk.
Thanks for any advice.