
I'm testing a hypothesis about inactive user feedback — and I'd love your input
We all have that metric that stings: signed up, never came back.
I've been sitting on a hypothesis for a while and finally started testing it. The idea is simple — the problem isn't the question "why didn't you use it?" but the cost of answering it.
Currently, when you email an inactive user asking for feedback, you're asking them to:
Open email → Tap reply → Think of a reason → Turn it into sentences → Hit send
That's 5 steps. For someone who already doesn't care about your product, that's 5 reasons to close the tab.
So I'm testing: what if they could just tap a reason inside the email instead?
AMP email with 3-4 common reasons ("Setup felt too complex", "I don't need it right now", "I forgot about it") → one tap → done. No reply, no compose window, no friction.
The catch: Only Gmail/Yahoo/Mail.ru support AMP. But even reaching that subset with a lower-friction loop seems worth testing. For the rest, fall back to a short link and compare response rates.
I made a quick page to explain the concept and collect thoughts from founders who've dealt with this:
Would love to hear:
- How do you currently handle inactive user feedback?
- What's your actual response rate on "we miss you" emails?
- Does this "choose instead of write" hypothesis hold water from your experience?