Why are marketers so scared of AI?
I honestly feel like some marketers spend more time complaining about AI than actually learning how to use it.
Every time someone creates content faster or works smarter, people immediately say:
“Looks AI generated.”
Okay… and?
AI is not killing creativity.
It’s helping people move faster.
Good marketing still needs ideas, strategy, taste and understanding people. AI just removes a lot of the slow manual work around it.
Meanwhile search is changing, content discovery is changing and customer behaviour is changing fast.
People already search on TikTok, Reddit and ChatGPT instead of only Google.
I think a lot of marketers are underestimating how big this shift actually is.
The market will move forward whether people like AI or not.
Do you think the marketing industry