u/Cultural_Session1467

Financial literacy within Muslims is shocking

I recently started a page on TikTok trying to teach Muslims about how to better manage their finances, and the amount of people who opt out of their pension is disturbing. They cannot seem to grasp the concept of taxable benefits and employer contributions. It’s beliefs like these which keeps Muslims poor

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u/Cultural_Session1467 — 2 days ago

a bit about me: i am a 20 year old mechanical engineering apprentice from london. i have started to market an app that has generated very positive early signs with an ever growing waitlist (i started posting around 3 days ago). between marketing, building an app, running the business side of things and working a full time job, i am swamped and struggling to allocate hours to actually building.

Im looking for someone who potentially wants to join a small project, technical or non technical. I myself im non technical but have had some experience with building websites and some experience marketing. im looking for someone who can either handle the marketing side of things (which i have already built my own custom UGC style platform to promote the app) or handle the technical side of things.

I know this is a big ask but anyone not working on a project looking to collaborate please hit me up. across 3 days of posting ive generated around 500k views on tiktok and have a waitlist of around 250 and rapidly growing. please comment if you want further detail or are interested. thanks

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u/Cultural_Session1467 — 8 days ago

https://preview.redd.it/hvlg0znsrxxg1.png?width=966&format=png&auto=webp&s=7bea8015a030864b8a7bd4dd290af13ea7d845ca

This is an updated version of my last post, same direction just simpler and way easier to track.

The core idea: stop making ads to run as ads. It’s expensive and CTR is getting worse, especially with younger audiences. Instead, just let content be content.

Rather than putting budget into META/TikTok ads, you spread it across a lot of smaller creators making native TikTok style content about your brand. No polished UGC ads, just normal posts (yeah, not a new idea).

Each creator posts multiple times a day, testing different styles from their own accounts. They use unique links in bio so the platform can track clicks (closest thing to CTR), and everything gets categorised so you build a dataset of what worked vs what didn’t.

The model assumes most content will flop, and that’s fine. It’s a volume + variation game. You let winners emerge naturally (power law), then double down on those. Payment is simple: small flat fee + CPM.

If a piece of content hits, the brand can then take it and run it as a traditional ad if they want — but that’s downstream. The main idea is still to let content perform natively first.

I landed on this after seeing how fast Cluely grew doing something similar. It felt like they were everywhere without really relying on ads.

Target is apps/brands in crowded markets where the best product doesn’t win, the loudest one does. Also, a lot of TikTok ads right now are just bad (probably creative fatigue), so there’s clear room to do this better. Some brands are basically using ads as their testing engine, which is expensive, this flips that.

Model should come in ~20–30% cheaper than TikTok adsense.

Not a novel idea, but most UGC platforms optimise for polished, ad-style content not native content at scale.

Curious what people think:

  • Biggest risks for brands in crowded markets using this?
  • Any hard constraints with ASA here?

Appreciate the feedback on the last post.

reddit.com
u/Cultural_Session1467 — 15 days ago

my thesis: people don't click on ads anymore, leading to a lower CTR, as people want to continue doom scrolling. Think about it, when have you ever bought something directly from an ad? so instead of optimising for ads hoping for a high CTR, a successful campaign on my platform is simply being remembered, so when the customer is in the market for a product in your niche, they are more likely to choose yours as its the only brand they can remember. Specifically this is for brands in crowded niches, where having a marginally better product doesn't lead to a proportionally higher customer acquisition.

how it works

  • brands submit a product with guardrails for content
  • creators make native content (not polished UGC ads)
  • content is published from multiple different accounts, with lots of variations
  • creators get paid CPM (performance based)

key bits

  • no barrier of entry for creators (ik this could come back to bite me)
  • content is designed to blend in as content and not an ad
  • the goal is repeated exposure

essentially the whole model is less "buy this now" and more "you've seen this so many times so you subconsciously gravitate towards it when given the choice. basically its the same reason why coca cola advertise when they are the most recognisable brand on the planet. its not about converting instantly, its about when given the choice, since you've seen them so much you are more likely to purchase it.

Thoughts on this being open to anyone to apply? whether optimising for repeated exposure is better than instant conversions? CPM payout model? Would love for some critique, advice and any input from you guys. Thanks

reddit.com
u/Cultural_Session1467 — 17 days ago

my thesis: people don't click on ads anymore, leading to a lower CTR, as people want to continue doom scrolling. Think about it, when have you ever bought something directly from an ad? so instead of optimising for ads hoping for a high CTR, a successful campaign on my platform is simply being remembered, so when the customer is in the market for a product in your niche, they are more likely to choose yours as its the only brand they can remember. Specifically this is for brands in crowded niches, where having a marginally better product doesn't lead to a proportionally higher customer acquisition.

how it works

  • brands submit a product with guardrails for content
  • creators make native content (not polished UGC ads)
  • content is published from multiple different accounts, with lots of variations
  • creators get paid CPM (performance based)

key bits

  • no barrier of entry for creators (ik this could come back to bite me)
  • content is designed to blend in as content and not an ad
  • the goal is repeated exposure

essentially the whole model is less "buy this now" and more "you've seen this so many times so you subconsciously gravitate towards it when given the choice. basically its the same reason why coca cola advertise when they are the most recognisable brand on the planet. its not about converting instantly, its about when given the choice, since you've seen them so much you are more likely to purchase it.

Thoughts on this being open to anyone to apply? whether optimising for repeated exposure is better than instant conversions? CPM payout model? Would love for some critique, advice and any input from you guys. Thanks

reddit.com
u/Cultural_Session1467 — 17 days ago
▲ 3 r/ContentRich+1 crossposts

I’m working on building a performance based ugc platform and was wondering if people would be interested in joining. There are platforms like posted who will make users post videos without a guarantee of payment but we pull views from TikTok and you get paid from that. We don’t expect polished, professional ugc ads rather we want content that feels natural and feels like content. It would be a platform where you can post slideshows and videos so wha do you think is a fair rate this?

reddit.com
u/Cultural_Session1467 — 21 days ago