[Academic] Do you trust influencers when they promote products? (18–27)
Hi everyone!
I’m a university student conducting dissertation research on influencer authenticity, consumer trust, and purchase intentions among Gen Z consumers in the UK.
If you are aged 18–27, live in the UK and use social media, I’d really appreciate your participation.
The survey is anonymous and takes around 3–5 minutes to complete.
I’m also happy to complete your surveys in return :)