So I recently left the gym and I learned from someone on Reddit that the gym I was at followed some of the Lloyd Irvin blueprint. They did this:
No pricing on the website or even when called (front desk people won't tell you the price of membership), no schedule on the website and can't ask for one except you have a gym membership.
Make you do a trial class then put you in a room where you go over pricing and schedule. They have 3 numbers for the way to pay for membership but the first time you sign up, it's a foundations membership where you can only go twice a week. If you decide to leave to think about it and come back, they charge extra because you didn't make your decision on the spot. You end up getting a foundations program shirt with it.
Weird ass stripe gates for rolling from standup. I was paying full price for a gym membership that I couldn't fully use due to not having enough stripes although I had previous experience for a year before leaving my first gym due to military.
After graduating foundations, you have to get a whole new membership to access other classes which is more expensive than the foundations membership. You also get a shirt but it looks different than the foundations program shirt.
So this is what the last gym did that aligned with Lloyd Irvin and I thankfully left that gym because it was a shit hole. My last gym was a SBG gym. So avoid SBG gyms as much as you can. You can go to Google ai mode to learn more or read reddit comments because I'm sure people know about him well and his way to sell gym memberships.