u/CopRock

Is there a legal reason that DriveTime commercials end with an explicit announcement that "This is a commercial"?

Every (U.S.) DriveTime commercial explains that you can make a deal to buy a car on their app, and then go to a DriveTime dealership to buy that car. At the end of the commercial, it explicitly says, out loud and on the screen, "This is a commercial." The commercials are pretty straightforward; they're not humorous, meta or absurdist in tone. It's such a weird thing to say that I'm wondering if there's a legal reason for it.

(Fun fact: I googled this question and at the top of search results, Google AI said that it was a form of self-referential humor that attempted to increase trust. This didn't sound right, so I asked "Why do DriveTime TV/streaming ads specifically say "I'm going to come to your house and watch you sleep"/"now I'm the baby and you're the mommy"/"a cow between two slices of bread is a big beef sandwich"?" In each case, Google AI offered a confident explanation for phrases that are not in the ads, so I don't trust this explanation.)

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u/CopRock — 2 days ago