Am I pricing my jewellery wrong - honest feedback?? and maybe some guidance
I'm running a small jewellery brand (8-10 orders per day) and recently launched my website on Shopify. Currently struggling with pricing, especially how to plan margins properly and all..
Right now, I’m roughly doing cogs × 2 or 2.5 but not sure if this is the right way, especially after considering all the costs from Marketing (ads, influencers), Returns / discounts and shopify fee ( it'll bump up next month)
For those running D2C or jewellery/fashion brands, how do you actually break down your pricing?
Would really appreciate if you can share thoughts around - pricing logic (if any), rough margin range.
Any mistakes you made early on if possible. hehe.. :)
As a first time women-only solo founder, I'm trying to learn and build this the right way.