What's working for D2C Brands on Quick commerce/E commerce in India right now?
Most D2C brands we spoke to were facing the same issue:
They were spending heavily on Meta ads, getting decent traffic, but conversions and repeat purchases were weak — especially on Quick Commerce platforms.
Over the past few months, we tested a few things across brands in beauty, FMCG, and hospitality categories (including brands like Lotus Herbals & Novotel), and some patterns became very clear.
What actually moved the needle:
Faster-hook creatives performed better than polished “brand ads”
Quick commerce buyers care more about convenience/value than storytelling
A lot of brands scale ads before fixing retention
Marketplace optimization alone improved conversions significantly
Small creative changes affected ROAS more than increasing budget
One brand we worked with went from inconsistent results to stable profitable campaigns within a few months, eventually touching around 5x+ ROAS after optimizing creatives + funnel together.
I think most agencies are still using a 2021 playbook for a 2026 market.
Curious: What’s working for your brand right now? Are you seeing better results from marketplaces or direct website sales?
But if you’re:
Building a D2C brand
Scaling on Quick Commerce
Struggling with performance marketing
Or looking to grow profitably instead of just burning ad money
Happy to connect